KETCHUP COLLECTIVE
CREATIVE DIRECTOR | EDITOR
As the creative director for Ketchup Collective, I lead the visual direction and oversee the lighting and set design for the magazine’s photoshoots. I focus on creating cohesive, impactful visuals that bring the concept of each article to life. By carefully curating lighting setups and designing immersive sets, I ensure each image tells a compelling story while maintaining a polished and professional aesthetic. This project showcases my ability to combine creative vision with technical precision, delivering results that are both visually striking and conceptually strong.
Instagram - @ketchup.collective
THE PUDDING STOP XMAS PROMO
CREATIVE DIRECTOR
I collaborated with The Pudding Stop to create a festive advertising campaign that reimagines their seasonal offerings through a nostalgic yet modern lens. The project featured flash photography presented in a Polaroid-style format, paired with antique and second-hand props sourced from The Swan Antiques to evoke warmth and tradition. This fresh approach highlighted the brand’s signature products while staying true to their identity, incorporating their original logo and fonts. Deliverables included a promotional pamphlet for in-store and delivery use, as well as Instagram Story content designed to complement their curated feed and engage their audience in a festive, approachable way.
THE BAD PEACH
EVENT PHOTOGRAPHER
I captured the energy and atmosphere of The Bad Peach’s live performance at The Domino in Leeds, focusing on movement, warm lighting, and the inviting ambiance of the venue. The project highlighted the dynamic interaction between the band and the audience, with an emphasis on the rich, moody tones that define The Domino’s intimate setting. Through thoughtful composition and lighting, the photography reflects the vibrancy of live music while celebrating the unique charm of the space.
UNPACKED EXHIBITION
INSTALLATION ARTWORK
December 2023 - The Corn Exchange, Leeds
the 'unpacked exhibition' was a very valuable experience to me. This was my first public installation artwork in an exhibition space. The piece was received well, with members of the public interacting with it and walking through it throughout the day.
The imagery within this piece consists of small objects that I have held onto from multiple relationships throughout my life, from friends and family to exes - I could tell a story about every single object shown and I wanted to create this artwork to reflect how all of these memories have shaped me as a person and allowed me to help understand myself and my worth in the process. This piece changed from something about the common experience of understanding each other and how society could be kinder to each other into an artwork about how I should of probably been kinder to myself by not clinging onto things that weren’t making me happy anymore, and understanding myself more as a person.
CIARAN O’LEARY
SET DESIGN
a collaboration with graphic designer, Jack Burnett and singer-songwriter Ciaran O'Leary.
I created 3 sets to promote the artist, reflecting an 'untouchable and mysterious' theme, taking inspiration from UK coastal towns and experimentation of light vs. dark. I experimented with projections, draping fabrics and mylar film to create water-like projections.
These images have been used across social media and the artists press kit & website to promote his upcoming music. (instagram - @ciaranolearyoffical website - Ciaranoleary.cargo.site)